![]() Read on to discover the top 10 best-selling spirits brands, listed in order of their nine-litre case sales. However, there were a few glimmers of positivity among the world’s best-selling brands in 2020, as three of the biggest players managed to deliver impressive growth.īased on the data in our 2021 Brand Champions report, we’ve analysed the performances of the top-selling spirits and ready-to-drink (RTD) products globally.Ī few enormously popular spirits are conspicuously absent from our leaderboard this year, as two brands – a soju and an RTD – reported their volumes to The Spirits Business for the first time, edging out the competition. Meanwhile, most major spirits categories also suffered volume declines. These obstacles resulted in a dismal year for the total spirits category, with volume sales dropping by 8.7% (Euromonitor International). This high alcohol content is achieved by. Liquor, or spirits, are essentially alcohols with the highest alcohol by volume (ABV), ranging from 20 ABV to as much as 90 ABV. According to VinePair, one theory suggests that we call some liquors spirits because of alcohol’s association with one spirit in particular: the Holy Spirit, which, together with God and Jesus. These alcohols are also called hard alcohol or hard liquor and include vodka, absinthe, tequila, rum, whisky, and gin. In 2020, as the pandemic disrupted so many aspects of everyday life, the spirits industry faced a mountain of challenges, including the closure of the on-trade and the decimation of travel retail channels. Spirits is another way to refer to liquor. The total spirits category was down 8.7% by volume last year We count down the world’s biggest players in the industry. Our ranking of top-selling spirits experienced a shake-up this year due to the impact of Covid-19 and the addition of newly reporting brands. ![]()
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